These days Digital Marketing skills being highly in demand by businesses as well as digital agencies, many aspiring students and professionals are looking to learn digital marketing. But it is not an easy task to choose the right digital marketing provider. 

Especially because digital marketing is a very complex and layered subject in itself. Hence the training needs to be smartly planned and delivered by the training providers. 

This post will discuss the attributes of digital marketing course at Digital Masters Hub as well as it will help you to get clarity on what to look for in a digital marketing training in general.

Digital Marketing Course: how did we plan?

At the time of conception of Digital Marketing course at Digital Masters Hub, we started with an important question; the very question that every prospective student would have, and the question is:

 WHAT MAKES A DIGITAL MARKETING TRAINING EFFECTIVE? 

Why would people choose specific training where there are many training providers available. Moreover, why should it be worthwhile for someone to join digital marketing training with us?

For us, This was a crucial question to address, because we wanted to give a solid, honest and genuine reason to learn digital marketing with us. And We genuinely wanted to make this training better in a real sense, not only better in marketing messages.

So to address this question and make this training worthwhile, we focused on the 3 most important aspects that we think are the pillars of any digital marketing training.

These three qualities will help you assess any digital marketing training out there that you may want to join.

 

# 1 Digital Marketing Course Curriculum That Responds To the Market Demand

For job roles like Digital Marketing Manager, Digital Marketing Specialist, Digital Marketing Account Manager and so on, what are the skills that companies and digital agencies look for?

For example, for a digital marketing manager role, companies look for what is called a‘T’ shaped skill-set profile, wherein one needs to have functional knowledge of all the core areas of digital marketing and an in-depth understanding of 2 to 3 of core areas. 

We made sure that our course curriculum covers in-depth training of all the six core areas of digital marketing so that our students can design their careers as per their aspirations specializing in the ones that interest them.

#2 Empirical Learning: Digital Marketing Course Delivery That is Highly Practical Focused

I strongly believe that actual learning happens by DOING and not by watching, reading or theoretical learning. As everyone understands that cycling can not be learned by reading a book about it! The same goes for Learning Digital Marketing.

I have experienced the difference of learning by practising myself. I realized the importance of empirical learning when I came to Australia to study an MBA. I was surprised and impressed by many aspects of the Australian Education System, but most importantly their way of course curriculum delivery which is highly practical focused. 

During my MBA studies, I learned about businesses by studying other real businesses. As part of my exam, I researched local businesses, and made reports about the reasons behind their success or failure of their business strategies, created reports and gave presentations about my research. 

During my MBA study in Australia, I understood for the first time- what critical thinking is and how important it is to cultivate, not only for students but also for every individual in life !!!

I experienced a radical difference in how I learned in India and how I learned in Australia during my studies.

I realized how learning becomes 10 times – 20 times more effective when you learn by experiencing and practising the very skills that you will be performing at the real job place, compared to the way of learning, mainly based on memorizing! 

This was the reason that after the completion of my studies when I got a job as a Marketing Specialist in an Australian Company, I saw many similarities between the actual job role and what I had learned in my MBA studies.

That is why we made sure that our digital marketing training delivery has to be inspired by the Australian education delivery method, from which I am immensely benefited.

Every bit of this digital marketing course is designed in such a way that our students will learn by DOING IT. Students will learn by practically working on their dedicated projects and campaigns, drive results, measure them and critically analyze their performance along with a trainer.

This directly aligns with the actual job role of a digital marketer.

#3 A Holistic Approach To The Whole Digital Marketing Training 

No digital marketing module can be treated as a standalone module, be it SEO, Social media marketing, PPC Marketing or Analytics. In fact, all the different areas of digital marketing overlap, contribute and complement each other. And that is why the holistic approach of training is necessary. 

One of the most important skills necessary to become an efficient digital marketer is the ability to form solid digital strategies to meet business goals.

If you look at digital marketers and marketing professionals, what is the core difference between a strong and efficient marketer and a weak marketer? It is the ability to design successful marketing strategies and successfully implement them to meet business goals.

Keeping this in mind, we wanted to provide a strong foundation for our students to become efficient digital marketers. And that is why we designed the course delivery in a way that our students form different marketing strategies for different business objectives throughout their training.

Our students start forming basic and simple strategies at the end of every module using that specific module. And towards the end of the training, they form strategies utilizing all the modules in combination to meet different business goals. 

These exercises are important because this is what will be expected of them as a digital marketing professional.

So, digital marketing training providers need to focus not only on providing the latest digital marketing course curriculum but also emphasize on practical learning.

And the best part of the digital marketing training at Digital Masters Hub that we are proud of is our training directly addresses the core skill-set of a digital marketer: understanding business goals and Designing strategies to meet them. 

Because After all, at the end of the day, this is what makes a digital marketer successful.

What other qualities are important in a digital marketing course? What other factors are important for you in a digital marketing course? Tell me in the comment area.

If you would like to inquire about the digital marketing course at Digital Masters Hub, send us a quick inquiry at contact@digitalmastershub.com or check out our digital marketing course curriculum.